Make an "Agent Spotlight" Reel
The video format will be a 30-second long Instagram Reels of rapid-fire Q&A. Our goal is to allow our audience to get to know you better as a person, not just a real estate agent. It should tell us what makes you unique.
An Agent Spotlight Reel is a short, engaging video designed to showcase a real estate agent's expertise and personality while highlighting key features of a property. These reels are typically optimized for social media platforms like Instagram, TikTok, and Facebook, making them an excellent tool for building a personal brand and connecting with potential clients.
For example, platforms like Zillow Media Experts offer a 60-second vertical video format that includes up to 30 seconds of on-camera time for the agent, a property introduction, and a customizable call to action. These reels are perfect for creating a strong online presence and attracting more leads.
Would you like tips on creating your own Agent Spotlight Reel or exploring other real estate marketing ideas?